# Back signal — direct customer feedback

Source: [backsignal.tech/en](https://backsignal.tech/en). This is a text version of the public landing page; use the website for current actions and interface details.

## What the service does

Find out what your customers think directly. A customer scans a QR code and sends feedback without registering. Only your business receives the message: it is not published on the website and does not affect public ratings.

You can place one QR code at different customer touchpoints: in an establishment, after a service, in a store, with an order or on a marketplace. You can also share a regular link to the form.

## Why use Back signal

It is better to learn about a problem from a customer than from an online review. The service lets a business hear from an unhappy customer while the situation can still be addressed, receive ideas and suggestions as well as complaints, and fix problems earlier. Customers do not need to find the business on social media, create an account or share contact details to send a message.

Back signal is a private communication channel with a business, not a public review platform.

## How it works

1. The business places a QR code where customers will see it: on a table, counter, receipt, package, door or another convenient location.
2. The customer scans the code and opens a simple feedback form in the browser. No registration, app or contact details are required.
3. The message arrives in the business dashboard or by email. The owner can learn what the customer liked, what went wrong and what could be improved.

[Create a page for free](https://backsignal.tech/en/signup). No card is required; setup takes a few minutes.

## Frequently asked questions

### Do customers need to register?

No. The customer scans the QR code and immediately goes to the feedback form. They do not need to create an account, install an app, provide an email address or use a particular messenger.

### Who sees the feedback?

The message is not published on the website and does not affect public ratings. Feedback goes directly to your business and is available in the dashboard.

### Where can I place the QR code?

Anywhere customers can easily notice and scan it: on a table, counter, receipt, package, near the exit or after a service. You can also share a regular link to the form.

### What businesses is Back signal for?

Any business that works with customers, including cafes, restaurants, shops, service providers, delivery businesses, online stores, marketplaces and other B2C businesses.

[Русская версия](https://backsignal.tech/markdown/landing.ru.md).